I agree that the iPhone could be a large driver of...

2009-10-27T09:35:26.253-07:00

I agree that the iPhone could be a large driver of the physical increase in searches, but what's more interesting here is the proportion relative to each other that the searches have grown.
I'm not sure that I understand the 2nd question; are you suggesting that there is a location bias to the data? If so, it is possible, but the scale across the country should quiet that noise. Looking at one state at a time could give you insight into those kinds of shifts.

I think ther are a couple more variables you need ...

2009-10-27T05:37:51.395-07:00

I think ther are a couple more variables you need to look at here 1) how were these searches made? It's curious to me that there was a pretty constant increase in these search terms starting around the middle of 2008. That's exacly when the iPhone 3G was released and there's a fair chance that someone wondering around hungry is more likely to search for the location of a QSR than someone planted on their couch. 2) based on the regional data and the type of consumer that would be looking for a QSR is it possible that in some places there was either an associated increase in total connectivity or a decrease in the cost of connectivity?

Comments on Markets with Search: Big Mac Investing - How to Consider the Fast Food ...

I agree that the iPhone could be a large driver of...

I think ther are a couple more variables you need ...